How to set up the Template:

1. On the top right options of THIS PAGE, click duplicate
2. Save your copy as your own personal Template

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How to Find Your Buyers

Market

• The broad industry encompassing all products or services relevant to consumers.

Example Markets:

• Automative
• Technology
• F&B
• Healthcare
• Property
• Fashion & Apparel
• Entertainment & Media
• Financial Services
• Travel & Tourism
• Education
• Energy
• Retail

Target Market

• Specific segment of consumers seeking unique, tailored, and valuable experiences or solutions within the overall market.

Example:

• Market = Travel (short term accommodation)
• Target Market = Travellers seeking authentic, local and personalised experiences

Target Audiences

• Distinct groups within the target market with specific preferences, behaviours, and needs, guiding customised marketing strategies and offerings.

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Audiences - group travellers, hosts

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Audience Segments

This is just a snippet of the full course, for the full course head to - https://www.goodmarketing.uk/product-launch-kit

Target Personas

• Detailed fictional characters representing your ideal customers, based on real data and market research.

Buyer Personas